Designed & Made in Australia
BY COURTNEY ILLFIELD
Lola Varma unearths a new mood in the wedding industry, recognised first by Vogue Paris for their renegade approach to bridal.
“It’s the designer’s ability to capture the air of the era in tune with the desires of modern unconventional brides that is the secret to their success”
Drawing inspiration from the ever-evolving modern woman and the sophistication of runway fashion, the Australian designer has produced a collection of minimal separates and gowns in sleek silhouettes, perfect for brides looking for elegance and honesty. She believes, that if your individual style unfolds naturally, then the collection is awash with possibility, offering a range of casually confident gowns, skirts, blouses and tops.
The easy-to-wear collections are exclusively available online, as well as at a handpicked number of fashion boutiques worldwide.
Each garment is handmade to order in Perth, Australia, using the finest of unexpected fabrics: rich liquid silks, layered with light wools, masterfully cut, comfortable and heavy in character. A slow burning suggestiveness ripples through pure ivory palettes and feminine silhouettes, creating an arresting statement that is timeless.
Lola Varma invites you to celebrate and embrace your individuality in a fluidity of fabric that is bold in simplicity and style, reminding you just how good it can feel to smile just for you and not for any body else.